DATA

At Excalibur, we believe it all begins with the data. Excalibur’s Data Center can help manage your database, ensuring regular maintenance and updating in order to create a more powerful tool that unlocks new markets and new revenue. Our experience with a variety of programming and data formats allows us to develop customized programs tailor-made to fit our client’s needs, delivering new insights into your customers or constituents. Excalibur also offers exceptional post-campaign data analysis to identify why your project was successful and strategically plan for your next winning campaign. The result: highly customized, metrics-based marketing strategies.

Excalibur places the utmost emphasis on privacy and confidentiality when it comes to our clients’ data. We have invested heavily to ensure the highest standards of information security and have successfully completed numerous third-party security audits of our corporate network for major financial services firms.

Database Services

•    Custom development, maintenance and updating
•    Data mining
•    File segmentation
•    Data appends
•    Back-end response analysis and reports
•    Metrics-based marketing strategies

Postal Data Services

•    CASS-certification
•    Case conversion
•    Key coding for response analysis
•    Merge purge, dupe elimination
•    MoveUpdate, NCOA (National Change of Address)
•    Post-campaign match back
•    Address quality analysis